Virtual Production Sets - Irving Farm
Cinematics Film/TV/Commercials
Marc Kleinmann
Virtual Production Sets and Previz for TV Commercial
Environment Type:
Country/Nature Environment, City Environment
3D Product Type:
Food Product
Project Description & Requirements
Design 3 Virtual Production Sets for a commercial for Irving Farm New York.
Development Process
Step 1: Block out Set Environments
Sets were first blocked out and modeled after Moodboards provided by the agency.
Step 2: Final Set Design
After several revisions with the agency creative and the client, final set designs were completed for a test shoot to test framerate performance and visual fidelity.
Step 3: Make on-set modifications based on client input
During the shoot, I made several on-site modifications based on client input, allowing for close to real-time set changes during both shoot days.
Outcome & Results
✨ Visual Excellence: High-quality 3D environments designed to meet the creative vision.
⚡ Optimized Performance: Ensure all Sets perform at acceptable frame rates on the LED volume.
🪄 Mix & Match: Virtual Production sets proved to be a great to mix with camera footage shot on location.
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